Monday, March 14, 2011

The Media Can Hurt You

We're all so thirsty for information, especially when it comes to what to do with our finances. There are plenty of opinions out there. What scares me the most is the media. It seems when you read it in print, some written by whom the public views as credible, or hear it on television, you want to believe. Many do believe. It was on TV, so it must be true; or "so and so," who is a celebrity, says you should do this...

Don't get me wrong. I am happy that you are being made aware. It causes you to think. However, more often than not, the reporter or the writer only gives part of the facts, takes things out of context, or simply does not have the financial training and experience to be discussing the subject matter. Important information gets left out. The facts are sometimes incorrect, and often you, the public, are misguided.

This can do more harm than good. So before you take things as gospel, realize who is delivering the message. If it's a reporter or writer, even one from a widely read publication, chances are the information may not be totally accurate. Without years of education and experience on the subject matter, what credentials do they have to be giving out such crucial advice?

Think about this. Who would you feel had more credibility? A doctor who had years of medical education, training and experience in his or her field of expertise, or something you heard on the news?

It's ok to question. In fact, it's wise. One of two outcomes will occur: you will realize the "story" has flaws and trust your instincts, or believe anything you hear and read because it's popular opinion. Bad news sells! For some reason the public is addicted to it, maybe because that's all we're fed on a daily basis. Perhaps you've been brainwashed by the hype; or have you just given up on your ability to filter through the madness.

All I can say is trust your own instincts and develop a relationship with a knowledgeable and credible advisor who has taken the time to listen and get to know you.

After all, don't you deserve better than "cookie cutter" advice?

-Kathy

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